Louis-Joseph Chevrolet was a Swiss race car driver, co-founder of the Chevrolet Motor Car Company in 1911, and a founder in 1916 of the Frontenac Motor Corporation.
On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting, Dr. Edwin R.